Emerald uses automation in three areas of its operations: Business Process Automation We have set a road map wherein a major portion of our business processes are automated through state-of the -art tools and applications Design Tools Automation We use tools which are globally accepted by all creative designers . We constantly improve and procure new tools and technologies which help us deliver designs that delight our clients Customer Relationship Management Application We are at the moment implementing a CRM tool to keep a 360 degree view of our interaction with our clients.